Privacy Policy

1. Introduction

Cleanse Aesthetics ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

2. Information We Collect

We may collect the following personal information:

• Contact details: name, email address, phone number
• Booking information: preferred treatment, preferred location, appointment details
• Communications: messages you send us via our contact or booking forms
• Marketing preferences: newsletter subscription status
• Usage data: pages visited, device type, referral source (collected anonymously)

3. How We Use Your Information

We use your personal information to:

• Respond to your inquiries and booking requests
• Send appointment confirmations and reminders
• Send marketing communications (only with your consent)
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal information based on: your consent (e.g. newsletter sign-up), the performance of a contract (e.g. booking a treatment), compliance with a legal obligation, or our legitimate interests in operating and improving our business.

5. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business (e.g. booking platforms, email services), subject to confidentiality agreements. We may also disclose your information where required by law.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies (such as Google Analytics and Meta Pixel) to analyse website traffic and improve your experience. You can control cookie settings through your browser. By using our website, you consent to our use of these technologies.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer needed, your data is securely deleted.

8. Your Rights (POPIA)

Under POPIA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to the processing of your information
• Withdraw consent at any time
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us using the details in section 12 below.

9. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites (e.g. Fresha booking platform). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: